Posted on

The Health Halo Effect In Food Marketing

The Health Halo In Food Marketing written in text with image of young white woman wearing a halo above her head and pressing a heart shaped item to her mouth.

The Health Halo Effect In Food Marketing

The Health Halo In Food Marketing written in text with image of young white woman wearing a halo above her head and pressing a heart shaped item to her mouth.

What do all of the following words have in common?

Low-Fat
Organic
All-Natural
No Artificial Ingredients
Sugar-Free
Pasture-Raised
Grass-Fed
Non-GMO
Cholesterol Free
Cage-Free
Free-Range
Good Source Of…
Made With Real…
Omega-3
Whole Grain
Whole Wheat
Multigrain
Artisanal
Local

Yup, you think any box, package, bag, or wrapper of food that has those words on them is healthy!

Here’s the thing, though… Continue reading The Health Halo Effect In Food Marketing

Posted on

How To Track Alcohol Macros

How To Count Alcohol Calories written in text with image of several alcoholic beverages.

How To Track Alcohol Macros

How To Count Alcohol Calories written in text with image of several alcoholic beverages.

Weddings and other family gatherings are boring, so who’s gonna do everyone the favor of livening things up and truly making it an evening to remember if you quit drinking just because you’re on a stinkin’ diet?

The good news is that you don’t have to!

Instead, you just need to account for alcohol like you would anything else. Continue reading How To Track Alcohol Macros

Posted on

How Often Should You Weigh Yourself When Trying To Lose Weight?

How Often Should You Weigh Yourself When Trying To Lose Weight? written in text with image of a white woman on a physician weight scale and biting down on her finger as she looks at the reading.

How Often Should You Weigh Yourself When Trying To Lose Weight?

How Often Should You Weigh Yourself When Trying To Lose Weight? written in text with image of a white woman on a physician weight scale and biting down on her finger as she looks at the reading.

You stepped on the scale to weigh yourself. Apart from immediately stepping on the scale again to make sure the number’s right, when’s the next time you should step on the scale again?

If research is any indication, then the answer is probably tomorrow. Continue reading How Often Should You Weigh Yourself When Trying To Lose Weight?

Posted on

How To: Walking Lunges

How To: Walking Lunges written in text with image of a two women performing lunges.

How To: Walking Lunges

How To: Walking Lunges written in text with image of a two women performing lunges.

Unilateral exercises involve using the muscles on one side of the body at a time rather than together in performance of a movement. Doing so is great for isolating muscles and avoiding imbalances between muscle groups, which goes a long way toward appearing symmetrical…in addition to injury prevention, if you care about that sort of thing! As an added bonus, there’s also something known as the “crossover effect”, in which unilateral training strengthens the unused side as well as the one that’s being trained. It’s for these reasons that unilateral exercises should be a part of your training regimen.

One example of a unilateral exercise are lunges, single leg movements that primarily challenge stability and balance.

As you know, there are a variety of lunges. So what differentiates walking lunges from the others?

It’s a shot in the dark, but the walking part is probably what sets walking lunges apart from something like…ummmm…stationary lunges, which are…ummmm…performed…stationary.1Psst…”stationary” is another word for remaining still, as in “not moving”. And by walking, not only are virtually all of the muscles in the lower body activated as they are in a stationary lunge but the muscles comprising the core are brought more into play to keep the body stable and balanced as it takes each step through space. Continue reading How To: Walking Lunges

Posted on

Why Fruits Are Better Than Sweets

Why Fruit Is Better Than Sweets written in text with image of a woman about to bite into an apple while her other hand holds a donut.

Why Fruits Are Better Than Sweets

Why Fruit Is Better Than Sweets written in text with image of a woman about to bite into an apple while her other hand holds a donut.

Sugar cravings, we all have ’em. So when we do, what’s better to eat: fruit or sweets?

The answer is obvious, sweets are better! They taste much, much better than fruit. But apart from taste, fruit is the far better option between the two.

But why?

Ummmmm, the reason why fruit is better and you should always pick it over sweets is because your mother said so!

Oh, your mother has lied to you before about things like you being her favorite child and your parents loving one another? Okay, that explains more than enough why you need more proof than just her word! Continue reading Why Fruits Are Better Than Sweets